At Conversion Engineering, I focus on driving growth using deep research, analytics, great design, conversion focused copywriting & A/B testing.
I identify where your website is leaking money through intelligent, research and data driven testing. I create optimized design, copy & UX/UI with extensive iterative & strategic tests. Everything I do is designed to improve user experience and generate higher returns from your website traffic.
My minimum commitment period is three months. This three months starts after an initial research phase of two to four weeks. This research is critical to achieving great results quickly.
The data collected will identify problem areas, current on-site behaviour, customer motivations, influnces, friction points, etc and form my test hypotheses, which are turned into A/B tests during these 3 months. Since it is extremely rare to see breakthrough results with a single test, we'll create a full iterative (rinse, repeat) test plan. This will deliver the best results as I constantly learn about your audience and your site.
My conversion optimisation methodology is flexible and allows me to mold the program to your specific needs. I don't just take a 'test everything' approach. I only test things if they have a chance of significantly improving revenue or whatever kpi is most important to you.
Sometimes these tests will be small. Often, these tests will be much more strategic and test a fundamental aspect of your business. Real growth often comes from testing and changing big things, and I will not shy away from that.
After the initial three months is over, I can continue month to month until there is no longer a positive ROI on this service
I work with companies big and small. My continuous optimization program is best for established businesses who have:
Need someone to look at your site and identify the biggest conversion killing problems? Using analytics and rapid UX/customer research, I'll find the holes that are leaking revenue so you can fix them. Typical engagements only last a few weeks.
I first start with qualitative research of your visitors using specially designed surveys and on-site QA. Once we have the results, we unleash our geeky side that loves to dive deep into your website’s analytics data. Here we’ll use nerdy words like:
Your landing page has one purpose – to generate leads or customers. My team will create from scratch or makeover your landing page using proven conversion optimization, usability research and persuasion techniques.
I have 15 years experience creating landing pages for PPC and other traffic sources. We've run millions of dollars worth of adwords, facebook, and banner traffic and generated even more revenue from them. I know what what to say, how to organize it, how long the page should be, etc. I simply know what works.
You'll get a landing page that both looks great AND (more importantly) is designed sell your product or service. Every word in the copywriting, every image, and the entire flow of information on the landing page is carefully planned, analyzed and based on years of testing knowledge.
Like the testing program, I pull in a team of extremely good conversion copywriters, graphic & UX/UI designers to help create a very high performing landing page.
Nothing I do is guess work. It’s all about the right methodology. I create landing pages by: