Get more revenue from your existing traffic

Before optimization: Attempts to improve your conversion rate feel scattered. You have ideas, but they’re just guesses. It’s tough to know where to start, and the unknown keeps you stressed.

After optimization: You are maximizing profits from what you are already doing, and creating a more stable foundation to support your organization while testing out the newer ideas and innovative approaches.

Interested? Get In Touch Learn more about my process. No commitment.

Systematically make more money from your online business

We identify where your website is leaking money through intelligent, research and data driven testing. We create optimized design, copy & UX/UI with extensive iterative & strategic tests. Everything We do is designed to improve user experience, persuasiveness, and generate higher returns from your website traffic.

Create a more persuasive website

We'll start with an initial research phase to identify problem areas, on-site behaviour, customer motivations, influnces, friction points, etc and form my test hypotheses and A/B test designs.
Since it is extremely rare to see breakthrough results with a single test, we'll create a full iterative (rinse, repeat) test plan. This will deliver the best results as We constantly learn about your audience and your site.
My conversion optimisation methodology is flexible and allows me to mold the program to your specific needs. We don't just take a 'test everything' approach. We only test things if they have a chance of significantly improving revenue or whatever kpi is most important to you.
Sometimes these tests will be small. Often, these tests will be much more strategic and test a fundamental aspect of your business. Real growth often comes from testing and changing big things, and We will not shy away from that.
This program is month-to-month. No contracts. We work together until there is no longer a positive ROI on this service

The process

Most people don’t test anything. Most people make decisions that impact the fate of their businesses based on guesses.

You should be testing everything you can. Without research and experimentation, you’re never actually going to achieve those record-breaking results that you’re after.

Our testing goes far beyond surface level best practices. We base each test on insight collected from analytics, user feedback, surveys, one-on-one customer interviews, usability testing, and knowledge gained from years of experience doing conversion rate optimization, user experience strategy and A/B testing.

Step 1: Analytics deep dive

Step 1: Analytics deep dive

Here is where we start to discover the WHAT and WHERE. This deep analytics research will give us the hard data about where things are going wrong on your website. This includes but is not limited to data on where, when, and why you visitors desert, your AOV trends, revenue trends, channel efficiency, social effectiveness, landing pages, visit frequency, cart abandonment, visitor geography and technology, product trends, demographic trends, user testing, and other quantitative feedback.

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Step 2: Qualitative research. Your
customer is the key to skyrocketing
conversion rates.

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This is where we start to discover the WHY. Qualitative research helps us look inside the mind of your customers. We’ll learn what they really think, what they want and how they want it.

Not only will this help us discover why peope are dropping off and not converting, we’ll get deep insights into the emotions that are guiding people’s purchasing decisions.

This is incredibaly valuable information that will allow you to dominate your competition.

Step 3: Usability tests

We’ll perform user testing with people who match your ideal customer profile to discover any and all friction points on your current site. This also shows us what’s working well.

We’ve been doing this a long time and have methods for getting the most out of these usability tests.

Step 4: Eye opening customer interviews

We’ll conduct one-on-one interviews with your customers or people in the market for your product/service. Our goal is to identify emotions and understand what motivates your customer base. How do people feel towards your industry, towards your product?

Interviews are the #1 most valuable thing we can do for you. The big game changing insights come from this activity.

Interviews are conducted by our team of expert customer researchers with years of experience in this field. They know how to get actionable insight from every interview.

People think that they are rational, but every buying decision is emotional. Knowing what emotions to tap into with your copy and imagery is vital to great conversion rates. If you really want to dig deep and understand what motivates people to buy, you have to ask the deeper questions, get into people’s minds, and really understand how to look at those answers and dig for more.

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Step 3: Expert analysis

We’ve been testing and optimizing sites for over 10 years. We can usually look at a site and spot problems and opportunities that might not show up via the other research methods.

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Step 4: Creating & Prioritizing Hypotheses

Based on our data-informed insights, we'll identify possible solutions to each of your site’s problems. We’ll come up with multiple hypotheses and test designs to address each of the identified issues.

Since we can’t test everything at once, we rank each hypothesis and create a prioritized test plan.

This prepares us to start testing (using your current site as a control).

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Step 5: Testing

We always run proper controlled A/B/n testing. Whenever possible, we use strict stopping rules for tests to ensure trustworthy outcomes and to avoid imaginary lifts.

After each test, we’ll conduct a post-test analysis and present our findings to you.

Testing is an iterative process. It's not a one-and-done project. Each test builds on the next and helps us learn something new about your customer and what causes them to buy.

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We've already grown a company just like yours

My clients include small start-ups to enterprises with $200+ million a year in revenue. In order to provide the level of attention and deep thought CRO requires, We only work with a few clients at a time. Get in touch so we can discuss opening a spot for you!

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400% conversion rate increase for this ecom store's key product pages in just 3 months!

Total site revenue doubled in 6 months and gave them their highest sales month in company history.

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98% SITE-WIDE conversion rate lift!

This client had a popular site selling digitally delivered factory authorized auto repair manuals.

We conducted a quick round of user research and data analysis and quickly identified key areas that were acting as conversion road blocks.

Within 6 months we had increased site-wide conversion rates by 98%.

61% PPC landing page lift

Newswire.com is an online only press release and distribution service. They have a highly rated and affordable service aimed at businesses and organizations of all sizes. Newswire hired CI to overhaul their primary landing page used for search ppc traffic.

After building out a long form landing page that was 2x the size of the original, we ran a conclusive test that showed a 61% boost in sales.

41% lift for mobile conversion rates & 27% lift for desktop conversion rates in the first four tests.

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A few organizations we’ve worked with

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JON VORSIK

JON VORSIK
REPAIRSURGE.COM

Brandon is one of those guys who immediately adds value when you involve him in your business. We was lucky to find him and would recommend him to anyone who is interested in optimizing their website or landing page for conversions. His knowledge of testing methodology and his ability to take ownership of a project have been highly valuable, and we’ve seen dramatic wins.

Johnathan T.
Company name hidden for privacy

Conversion rates were lifted by 20%+ after implementing your CRO'd website design. Visually, you brought a ton of professionalism to the brand and consequently developed a lot more trust in visitors! Nowadays, 90% of our conversions are actually women and the sales are almost exclusively direct response... crazy right? The instant conversion speaks deeply to trust they must feel on the website.

No-contract pricing.

We can only work with businesses with a proven business model. We’re not here to discover your product-market fit. But if you generate at least 300 conversions a month, and know your business could be earning more, let’s talk.

We offer revenue optimization plans for a simple flat monthly fee on a no-contract month to month basis. Pause the service at any time. Plans start at $4500/mo.

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